SUN Yongjun,LUO Liang.The willingness of producers and operators to use the certificate of agricultural products and its influencing factors [J]. Journal of Shanxi Agricultural University(Social Science Edition),2022,21(1):55⁃65.
SUN Yongjun,LUO Liang.The willingness of producers and operators to use the certificate of agricultural products and its influencing factors [J]. Journal of Shanxi Agricultural University(Social Science Edition),2022,21(1):55⁃65. DOI: 10.13842/j.cnki.issn1671-816X.2022.01.007.
The willingness of producers and operators to use the certificate of agricultural products and its influencing factors
At present, there is still a phenomenon of low enthusiasm in the trial implementation of agricultural product certificate. According to the relevant investigation, the main reasons that affect the willingness of producers and operators to use the certificate lie in such factors as single function, high cost, insufficiency of easy use and fairness, lack of force. In view of the existing problems in issuing the certificate, we can improve the rationality and scientificity of the policy by defining and standardizing the issuing scope, basis, content, unit, style and source code, strengthening the organic integration of the existing quality certificates, establishing and perfecting the incentive and restraint mechanisms, so as to enhance the willingness of producers and operators to issue certificates and ensure the smooth implementation of the policy.