Luo Junhan,Li Yankai.How does data factor marketization drive the development of new quality productive forces in agriculture [J]. Journal of Shanxi Agricultural University(Social Science Edition),2026,25(4):89⁃102.
Luo Junhan,Li Yankai.How does data factor marketization drive the development of new quality productive forces in agriculture [J]. Journal of Shanxi Agricultural University(Social Science Edition),2026,25(4):89⁃102.DOI: 10.13842/j.cnki.issn1671-816X.2026.04.009.
How does data factor marketization drive the development of new quality productive forces in agriculture
Using the implementation of the "Pilot Program for Agricultural and Rural Big Data" as a quasi natural experiment, based on the panel data from 30 provinces in China from 2012 to 2022, this study empirically test the impact and mechanism of data factor marketization on the development of agricultural new⁃quality productivity. Research has found that the marketization of data factors significantly and positively drives the development of agricultural new⁃quality productivity. The mechanism test results indicate that the marketization of data factors can indirectly promote the improvement of agricultural new⁃quality productivity through three paths: improving the rate of agricultural technological progress, optimizing land transfer efficiency, and activating farmers' entrepreneurial vitality. Heterogeneity analysis shows that the promotion effect of data factor marketization on agricultural new⁃ quality productivity is more significant in the central and northeastern regions; Compared to the main grain sales areas and production areas, the grain production and sales balance area is more significant. The conclusion not only expands the relevant research on the driving factors of agricultural new quality productivity, but also provides policy guidance for the government to adapt to local conditions and deepen the market⁃oriented reform of data factors.
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